Why “70% OFF!!!” emails don’t work

The days of spamming your email list with “70% OFF” emails are long gone.

Customers in 2024 are smarter. Wiser. And for them to pull the trigger and buy from your brand, they don’t need another 70% off discount…

They need answers to their questions.

At every stage of their customer journey, your customer is going to have objections before making a purchase.

These objections could be:

• Is this a real brand or another dropshipper?

• Will this product work for me?

• Who’s using this product?

• How long will shipping take?

  • etc.

So, every email you send to your list has to address objections your customers have before buying. 

With every email you send, your customers will have less and less objections - and eventually… they’ll buy.

Best,

Don

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