Are marketers cooked?

You may have seen the recent update to ChatGPT’s 4o model.

It’s good. Like really, really, good.

So good in fact, that a bunch of marketers are freaking out - thinking their jobs are on the chopping block.

While that’s probably going to be true in a few years… AI isn’t ready to take your job (yet).

The right move, for the rest of 2025, is to integrate AI into your workflow.

With simple prompts and images, you can make literally any creative you can think of.

This means:

• You can be way more experimental

• You don’t need $$$ to have creative shoots. If you can think it, you can probably create it.

• You no longer need days to create new creatives. You can literally come up with it in seconds.

However - AI still needs a human to steer the ship. It’s capable of creating, but not capable of being creative.

But this is your warning - the great divide really is coming. If you don’t adapt, you’ll be left behind.

Best,

Don

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