Why your customers abandon their carts

It’s probably one of the most frustrating problems in eCommerce.

You create some sick ads- creative looks amazing, targeting is on point. A customer lands on your site, adds a product to their cart. They’re finally one click away from unloading cash into your pocket—

Then, they just… stop. Gone for what seems like forever.

This behaviour begs the golden question: why do 70% of customers do this??

Put simply: you’re probably not giving them enough information.

Before customers (let’s be real; you do this too) commit to a purchase, a bunch of objections pop up:

• Will this product actually solve my problem??

• Has it worked for anyone else??

• What happens if I don’t like it??

• How fast does it ship??

• Can I AfterPay this??

To recover 50%+ more abandoned carts, you want to send emails in your abandoned cart/checkout flows that specifically answer each of these questions.

Your customers will have less objections, and be far more likely to buy.

Best,

Don

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How we can help:

• Learn our exact flow strategy in this 20min training (link)

• Follow me on Twitter

We’ll write, design, and build an Abandoned Cart flow that helps you recover 50% more Abandoned Carts, or it’s free. Book a call here for more details.