Do you actually need email marketing?

It’s one of the most common questions I see tossed around by ecom brands at 30-50k/m:

“Do we even need email marketing?”

Yes. And, tbh, no.

At this range, what you need is to have your flows set up. At a bare minimum, you’re looking at a welcome series, your abandoned cart/checkout, browse abandonment, site abandonment, and post purchase.

Having these in place will literally make everything in your business run more efficiently.

Here, you could get away with sending a campaign 1x a fortnight. 

But if you’re doing over $60k/m+ - email is no longer a nice to have. It’s a must have.

Without it, you’re losing thousands of dollars per month in additional revenue. Straight up. 

If you don’t have anything set up right now, book in a call with us and we’ll see if we can help you out. 

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How we can help:

• Book in a call with our team if you need help setting up your BFCM strategy

• See our results that we’ve generated for 50+ 6, 7, and 8 figure ecommerce businesses