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How to double your welcome series revenue
It really is this simple.
Your welcome series is always going to be your most profitable flow. And your Welcome Series Email #1 is always going to be your most profitable email.
So how do we double the performance of our most profitable email?
By doubling our opt in rate.
This table shows 2 pop up forms - same views, same placed order rate. The only difference is a 5% vs 10% opt-in rate on the pop up.
The effect?
500 vs 1000 opt-ins
$10.2k revenue vs. 20.4k in revenue
Focusing on improving your popup’s optin rate is one of the easiest ways to improve your email performance overall.
Best,
Don
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