Humans vs. AI:

With how fast AI has been improving in the last year, it can be tempting to rely on AI to do everything.

Hell, I even prefer to use ChatGPT over Google to find answers now.

But when it comes to writing copy - is it time to fire your copywriters and let AI take their job?

From our extensive testing in the trenches - no. (at least not yet)

Here’s the main points you need to know:

• AI is great for speeding up your ideation.

  • AI however, sucks at the execution.

• While humans are slower, great copywriters still excel at resonance.

  • You need a human to relate to a human. All our top performing campaigns had human’s deciding the angle of the copy.

The lesson here tho is pretty simple.

Copywriters that use AI in their workflow will greatly outform humans or AI working in isolation.

You get the best of both worlds, with little to no drawback. Start using AI to help you write clearer, more concisely, or to help you make your writing read better,

Hope that helps.

Best,

Don