Image based emails.

The pros and cons (2025 updated)

Author

Don Florentino
March 31, 2025

In 2017, some guy said HTML emails are better than image based emails. And at the time, he would’ve been right.

But in 2025, advancements in phone technology has levelled out the playing field. Here are the pros and cons of image based emails.

Pros:

  • Design is infinitely better.

  • Consistent formatting in all email service providers.

  • Looks better on dark mode (used by over 61% of mobile users btw)

  • Users can still copy + paste text

Cons:

  • Inboxes slightly worse compared to HTML emails (noting, as long as you reduce image sizes before uploading, this isn’t even an issue)

  • Lack of personalisation/dynamic fields.

Frankly, in 2025, the only reason you shouldn’t be using full image based emails is if you don’t have the time/expertise for it or if you want to use personalisation for a specific email.

Aside from that, fully image based emails are better in 9/10 use cases.

Best,

Don

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