Klaviyo's new billing updates

Yesterday, Klaviyo sent out an email about their new billing updates.

Here’s everything you need to know:

What's actually changed?

• Plans will auto upgrade/downgrade based on how many active profiles are in the account.

  • If pricing auto upgrades due to an increase in active profiles - this will be capped at 25%.

What's relevant for you?

• Plans will now scale more accurately with usage - ie. you send more, you pay more.

• The Bulk Suppression tool will now make it easier for you to keep costs lower.

Will you pay more?

• If your sending frequency is consistent throughout the year, the auto-downgrades don't apply to you.

• However, you will likely pay more in high-frequency periods (Black Friday, birthday sales, Christmas, etc)

• At this stage, you can expect a slight increase to your Klaviyo bill over the course of a year.

What changes do we need to do?

• To minimise unnecessary costs, you’ll need to manually suppress this segment every 4-12 weeks to ensure your active profile count stays low.

Hope that helps.

Best,

Don