How many campaigns should you send per week?

It’s one of the most common questions I get from brands:

“How many campaigns a week should I send?”

The answer does vary per brand, but here’s a simple breakdown:

I know you’re probably looking at the above and thinking - “3-5+ times is surely too annoying??”

Firstly- the more emails you send, the more money you will make.

Secondly- if your customers' questions about your brand, or the problems they’re trying to solve, magically appear in their inbox - they’re not going to be upset. Some examples of evergreen content ideas:

• Industry Myth - True or false?

• Before & After case studies

• Lifestyle UGC highlights

• Day in the life of product/customer X

• Competitor comparisons

Now - don’t run out and send emails to your entire list… watch this quick reel for the exact segment you should be sending to.

Best,

Don

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