What McDonalds taught me about retention

It’s Saturday night in Melbourne.

I’m hungry, and order Maccas (McDonalds for my USA readers) off my phone. I pull up to the drive-thru window to pick up my order, and the cashier asks:

“Do you want to try our new Despicable Me McFlurry for $3?” 

Now, I was ready to pop in, grab my dinner, and go. 

Instead, I’m upsold into trying a new dessert that complements my McSpicy meal.

There’s a few lessons here that we take into eCom brands:

1. The people most likely to purchase from you, are those who just purchased

2. If what you’re upselling is related or complements their initial purchase, they’re more likely to purchase

There’s likely a bunch of cross-sells and upsells with your brand you’re not taking advantage of. Thousands of dollars in revenue left on the table, simply because you don’t have an automated email system that asks every single customer if “they’d like to add a McFlurry to their order”. 

For the next 10 brands, we’re offering a FREE Klaviyo Audit. We’ll help you identify where and how to improve your email marketing strategies to help you retain more customers.

Book a call with us here.

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How we can help:

• Learn the exact flow strategy we’ll be creating for you in this 20min training (link)

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