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Open rates are an extremely high leverage area of email marketing that’s often overlooked.

If you’re sending to 10,000 people at 25% open rates - that’s 2,500 eyeballs on your message.

But, by doubling your open rates to 50% - you now have 5,000 people reading, interacting, and learning more about your brand.

And it’s really not that hard to do.

If your brand has low open rates (defined as <30% open rates), there’s really only 2 reasons:

• Your emails don’t feel relevant to your audience

• Your content sucks.

I recorded a full training going over our 3 step framework to improving - and most importantly, maintaining- open rates at over 50%. You can watch the video here.

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