"What type of content do I send?"

Email Marketing FAQs #1:

February 25, 2025

Most brands we audit are sending 1x campaign a week at most (if that really).

For all of our clients, we send 2-4x campaigns per week. This is because consistent campaigns are one of the simplest ways to generate thousands of dollars with your email list.

But whenever we set this as the standard, one of the most common questions we get is “what type of content do I send?”

Here’s the secret to unlimited content ideas.

Take 1 overarching topic about your brand, then break it down further into micro topics. Then send content about each microtopic.

Let’s use one of our jewellery brand clients as an example.

A common overarching topic for jewellery is “Where would you wear jewellery?”

Then a micro topic is “What jewellery can you wear at work?”

In this email, that’s exactly what we answer.

To recap for your brand:

  • Create content on your industry’s ‘microtopics’

  • Keep the emails bitesized and skimmable

  • Send content 2-4x a week

How we can help: