The psychology of Brand Association

Which brands come to mind when I say, “athletic wear”?

Nikey? Adidas? Maybe Gymshark?

Or if I say, “reliable cars”?

Toyota? Nissan? Mercedes? (jks lol)

This is the power of the “Brand Association”. 

As your brand grows, start to carefully think about what your customers associate with your brand. Then, amplify that message by consistently sending valuable and engaging emails to your customers. 

This will:

• Strengthen your brand’s presence, and

• Keep your brand top of mind.

Consistent, powerful messaging ensures you’re the first brand your customers think of when they need products in your category. 

So the next time your customers are in the market for more clothes, more cleaning products, more pet supplements - whatever you sell - guess which brand comes to mind?

Yours.

Best,

Don

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