The silent killer of eCom businesses

The silent killer of eCommerce brands:

One time purchasers.

On one hand, it’s great you’ve got a new customer in your ecosystem, your brand is getting out there, etc.

On the other, after you account for:

• The cost of ads

• The cost of your product

• The cost of your overheads

• The cost of paying yourself & your staff

You’ve probably barely brokeneven on acquiring this customer, only for them to… disappear forever.

Seeing the issue?

Trying to grow your brand by forever chasing new customers is like trying to fill up a leaky bucket.

If your customer base is full of one-and-done buyers, you’re playing an endless acquisition game. It’s an uphill battle that slowly, but surely kills your brand.

Focusing on retaining existing customers is the way to reliably scale your business, and email marketing is the most effective tool at nurturing your existing customers to drive repeat purchases.

Send more emails, more frequently to your email list. Or, continue trying to fill up that bucket.

The choice is yours.

Best,

Don

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