Welcome To The Retention Letters!

Welcome to the Retention Letters! It’s Don, one of the co-founders of Hamilton. 

A little fun fact now that you’re here:

Our agency was loosely named after Hamilton - which is the name of the first monkey of the moon. The more you know. 

Before you read, be sure to subscribe to our YouTube. It’s completely free, and chances are there’ll be a bunch of extra sauce we drop in our videos you’ll want first access to.

In this first edition of our newsletter, we’ll be covering:

• How to maximise opt-ins for your mailing list, without harming your profitability

• How you want to think about the copy + design of your pop ups

• Out-of-the-box ways to use Pop-ups to drive more engagement + sales

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Pop Up Tip:

• You don’t just need to show pop ups to new customers. You can show them to other segments too. A great way of driving repeat purchases is by creating a unique pop up that shows to returning customers with an exclusive offer only they have access to.

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DEEP DIVE

Having driven well over 8 figures (we’ve done the math) using email & SMS revenue, there’s one thing we can definitively say:

Pop ups are to your email list growth what Meta/Google/TikTok ads are to your business growth.

While the results and impact of pop ups are going to be unique and specific to each brand and industry, there are best practices you can apply to your own business.

Firstly, understand that the biggest driving factor for your opt-in rate is by FAR the offer. Offers range from %/$ off, to a free gift on purchase, to free shipping or even a digital product. Simply put, the better or more compelling your offer, the higher your opt-in rates, and the more your email list grows.

So to maximise opt-ins for your mailing list, without harming your profitability - it’s crucial you provide an attractive offer, and ONLY display it to potential customers!

Here are behavioural settings you can use on your pop up to achieve this:

• Display only after 6-12 seconds.

• Display on exit intent.

• Display after scrolling 40-60% of the page.

There’s also no need to overcomplicate the copy or design. As mentioned earlier, 99% of your opt-ins will come from the offer itself. So make your pop ups super simple, emphasising the offer itself. 

Good pop ups:

• State the offer using clear, “straight to the point” copy

• Use simple designs to emphasise the offer + the CTA

Here are some examples:

Now, for the real fun with pop ups:

You aren’t only limited to displaying pop ups to new customers.

Remember - we can include (or exclude) specific segments in Klaviyo.

Get creative here!

Do you want to offer 1st time customers a gift with their next purchase? Or maybe a buy one, get one free for your VIP customers? Or, direct them to a custom and hidden landing page that 

It’s up to you.

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Actionable Tips:

1. Run an A/B test on your current pop up - but change the settings to:

   1. Display only after 6-12 seconds.

   2. Display on exit intent.

   3. Display after scrolling 40-60% of the page.

2. Run an A/B test on your current pop up. Same design, same copy - JUST CHANGE THE OFFER. Revisit in 30 days and see which performs better.

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How we can help:

• Here is our free YT channel. We release weekly videos revealing the exact strategies we use to drive 6+ figures in revenue every month for our clients.

• Enjoyed this? You’re going to love our guide to list segmentation. After dozens of Klaviyo audits, it’s by far our most requested and asked about topic. Keep an eye on your email tomorrow!

If you think we can help you, book a call with us here.

We’ll give you a free Klaviyo audit detailing all the improvements you can make to your account.