What’s an “Engaged Segment?”

A few weeks ago, I asked 1,208 of you what email topics you wanted to learn about.

And I had at least a dozen responses asking me to explain what an engaged segment is, why it’s important, how to set it up.

While this could (and probably should) be a whole YouTube training - I’m going to bring the crux of it to you in this email:

What’s an engaged segment:

• An engaged segment is a group of people who have shown recent interest in your brand. We determine this based on their recent behaviour.

Why is an ‘engaged segment’ important?

• These are customers, who have shown interest in your brand and your messaging through behaviours such as interacting with your emails, viewing products, visiting your website, etc. 

• This means these are the people who are most likely to resonate with your marketing messages, and who we can nurture to buy.

How do you set it up?

• Copy this exact definition inside of Klaviyo. A good 80%+ of your campaigns should go to this segment.

Hope this helps.

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How we can help:

• Subscribe to my YouTube Channel for indepth guides on email marketing (better than most paid courses)

• See our results that we’ve generated for 50+ 6, 7, and 8 figure ecommerce businesses