Why you should focus on retention

Why focus on retention over acquisition?

Here's why:

1. 60-70% chance of selling to an existing customer vs. just 5-20% for a new prospect.

(Forbes)

2. 67% more spending from repeat customers compared to new ones.

(BIA Advisory Services)

3. Small e-commerce businesses see 35% of revenue coming from just the top 5% of loyal customers. (Smile.io)

4. After a third purchase, a customer’s likelihood of buying again jumps to 62%. (Smile.io)

5. 39% of customers are willing to spend more with a brand they’re loyal to, even if there are cheaper options available elsewhere (Yotpo)

Your existing customers are the lowest hanging fruit of your business that you’re not utilising enough. 

And email is THE easiest way to contact these high-value customers, for cheap, on demand.

Best,

Don

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How we can help:

• Book in a call with our team if you need help setting up your BFCM strategy

• See our results that we’ve generated for 50+ 6, 7, and 8 figure ecommerce businesses